The inaugural edition of the Lanka Premier League is set to go underway from November 26 (Thursday). Now the organizers have announced that Sony Pictures Network and Sky Sports have come under agreement for airing the tournament.
The broadcasting rights will enable Sony to air the tournament in India, Sri Lanka, Bangladesh, Afghanistan, Nepal and Maldives.
While the global broadcasting rights will help Sky Sports for UK and state owned Independent Television Network (ITN) in Sri Lanka and Pakistan.
Sony Pictures Networks India released a statement after the deal: : “We share a long-standing relationship with the Sri Lanka Cricket board and as the rights holders of Sri Lanka Cricket, this is a natural extension. There is never enough cricket for India and the Lanka Premier League is a good brand of cricket that is set to feature many sub-continent players making it a very attractive addition to our cricket portfolio.
“Sony Pictures Networks India is the premier destination for the best of international cricket and for us, it is not just about broadcasting an event but it’s about bringing people closer to the game. We are extremely happy to say that with Lanka Premier League we will be bringing that brand of cricket for our audience in India.”
Sky Sports, Director of Cricket, Bryan Henderson stated, “Sky Sports are delighted to be broadcasting the Lanka Premier League this year as the appetite for T20 cricket grows across the globe. Sri Lankans have always played an exciting brand of limited-overs cricket and we look forward to seeing more talent emerge from this tournament as well as following many other stars from around the world.”
“It’s indeed a pleasure to be associated with Lankan Premier League as broadcast partners. I believe, the show has to go on despite the challenges we face due to the Covid-19 pandemic. I congratulate all the stakeholders and IPG Group for providing us the opportunity of becoming part of a fantastic event. We shall give our best to contribute in its success,” said Nauman Niaz, head of PTV Sports and PTV Global.
