In an exclusive media rights partnership, Major League Cricket (MLC) and Viacom18, a major media conglomerate, will broadcast the eagerly awaited MLC to fans in India.
Through Viacom18’s sports network, this ground-breaking collaboration guarantees that cricket fans across the country will enjoy front-row access to the MLC’s inaugural edition.
The spectacular battle between the Texas Super Kings and the Los Angeles Knight Riders inside Grand Prairie Stadium, Dallas, Texas, is scheduled to begin the tournament on Thursday, July 13. Fans in India can stream the entire tournament life and track the progress of their favourite teams.
MLC commits to providing an exciting cricket experience by combining top foreign players and talented American players. Six teams will compete in the tournament: the Texas Super Kings, Washington Freedom, MI New York, San Francisco Unicorns, and Los Angeles Knight Riders.
Hursh Shrivastava, the head of sports strategy, partnerships, and acquisitions at Viacom18, stated his excitement about the relationship by saying, “JioCinema continues to keep redefining the way sports is viewed, and with Major League Cricket, fans will have the chance to witness their favourite T20 cricketers and support teams affiliated with their beloved franchises. We believe that Indian audiences, who are renowned for their passion for T20 cricket, would adore the league’s debut on JioCinema and Sports18.”
Major League Cricket To Be Broadcasted by Network 18 in India
Vijay Srinivasan, a co-founder of MLC, also expressed delight about the partnership and highlighted that Viacom18’s networks are an ideal setting for presenting top-notch sports broadcasts in India’s large cricket market.
Four of the participating organizations have investments from the owners of well-known Indian Premier League franchises. This means that throughout MLC, fans are likely to see a number of IPL superstars in action.
Major League Cricket and Viacom18’s partnership strengthens their already remarkable lineup of world-class sporting events.
With the addition of MLC, Viacom18 strengthens its position as India’s top sports broadcaster and enhances the experience of watching for millions of cricket fans nationwide.
